编者按：在环球文化交流日益深入的今天，旅游已特出地舆料想上的移动，成为端淑对话的抨击路子。跟着“中国热”活着界边界内不息升温，中国正以愈加主动的姿态，鞭策文化交流从单向输出转向双向互动。这一行变体现出中国对端淑交流法例的深远把抓，彰显了一个端淑古国在现代语境下的文化自愿与行能源。它向寰球标明：一种端淑的人命力，不仅体现在其悠久的历史与丰厚的遗产，更在于它是否依然能为刻下寰球提供具有启发料想的聪惠与决议。 

早晨的北京巷子里，一群欧洲后生正穿梭其间，感受这座城市的最真是的糊口吻味。不辽远的公园里，几位番邦旅客在大爷的提醒放学起了抖空竹。他们的动作天然生涩，眼睛里却尽是有趣和专注。在这些泛泛的旅行片刻里，概括的“文化交流”见地变得涌现可感。当文化走出展柜，融入估客烟火，中国与寰球对话的形态，也就在这一次次真是的再见中被悄然改写。

图为番邦旅客在北京巷子游览

当年，相对复杂的签证手续，松开了中国动作短期旅游方向地的招引力，使其难以成为国外旅客“说走就走”的第一罗致。这种无形的门槛不仅影响了旅客数目，也在一定进程上塑造了一个略显疏离的中国形象。

如今，这一景象正在改变。连年来，中国通过片面免签、互免签证、落地签等多种便利措施，为番邦公民来华提供愈加方便的罗致。把柄国度外侨处置局发布的讯息，本年1月份至8月份，免签入境的番邦东说念主1589万东说念主次，占入境番邦东说念主62.1%，同比高潮52.1%。这一数据了了地标明，商场对于更方便入境战略的渴求与求教。

在此布景下，商务部等9部门联结印发《对于扩大管事破费的多少战略措施》，明确建议将“有序扩大片面免签国度边界，优化完善区域性入境免签战略”，并不息优化全经过便利化措施。这一战略的推出，是中国主动扩大对外绽开的切实体现。跟着关系措施的落地，一个愈加绽开、包容、方便的旅游环境正在加快酿成。

由战略催化的“中国热”，正悄然改变着番邦旅客的旅行形态。他们不再粗鲁于经典地标之间的来往，而是倾向于深入城市里面，把柄我方的风趣进行自主探索。北京的巷子弄堂、上海的前卫街区、成王人的温存茶楼……这些与土产货东说念主日常糊口精良相接的场景，正和长城、故宫通常，成为他们感受中国、勾搭中国的新窗口。

图为来自西班牙的旅客在上海田子坊品味浆果茶

这股探索中国的新海潮，对旅游管事的“软环境”建议了更高条目。濒临变化，商场积极求变、主动升级。旅行社和在线平台不再局限于提供千人一面的“按序道路”，而是飞速转型，天博体育成为个性化旅行体验的“定制者”。与此同期，为恰当目田行旅客不竭增长的需求，天真千般的一日游、半日游等“碎屑化”家具也应时而生，让探索中国的旅程变得愈加目田方便。

在时期层面，东说念主工智能正为番邦旅客搭建起一座无难题相通的桥梁。从管事于国外旅客的GoChina.ai，到深度会通敦煌文化常识库的敦煌智能体，再到故宫随问随答的多言语AI导览，时期的力量让跨越言语的自主探索成为可能。它深邃地将文化互异更变为交流的机会，使每一位旅客王人能以我方的节律，与中汉端淑张开一场深度对话。

图为敦煌智能体

在“中国热”不息升温的布景下，中国作念出的全场地竭力进步了番邦旅客在这片地盘上的旅行体验，也在无声中刷新着他们对中国的贯通。来自瑞典的YouTube博主Rambling Bard在他的视频中坦言：“我来中国时心中照旧有点发怵，开云体育app我不知说念东说念主们会奈何对待动作番邦东说念主的我。无论示寂界任何地方，你王人会有这种感受，但在这里比浮浅多少许驰念。”可是，在游览了桂林、丽江、成王人、郑州等多个城市后，他说：“在我离开的时刻，我对这里有了弥散不同的看法……这是一个如斯可人的地方。”

图为Rambling Bard在嵩山少林寺

如今，越来越多像Rambling Bard通常的番邦友东说念主，正通过酬酢媒体分享他们在中国的所见所闻。这些由普通东说念主躬行体验聚集而成的中国印象，正缓缓突破几个世纪以来中西方间的贯通壁垒，让一个鲜美立体的中国，在一次次真是的再见中被寰球感知和勾搭。

从战略绽开到体验营造，中国与寰球对话形态的调整，已初见见效。可是在细则跳动的同期，也必须清醒地意志到：要构建一个信得过无难题的旅行环境，咱们依然有很长的路要走。对很多番邦旅客来说，言语隔膜、支付壁垒与不领略的集结等，也曾旅行中时往往出现的痛点。而这些细节的完善与否，也将径直关系到这股“中国热”能否更变为不息的温度。为了让每一次旋即的再见王人能成为长久关爱与深度勾搭的早先，咱们不仅需要像《中国入境旅游发展年度论说2024》建议的那样，陆续进步入境旅行便利度，更需对标国外旅行者的民俗，在支付、集结、管事等“软环境”上已矣全面优化与升级。

图为番邦旅客在上海

这场环球边界内的“中国热”，其料想远超旅游本人。在这一过程中，中国但愿向寰球传递的，不仅是光泽的当年，更是一个绽开革命的现在与畴昔。当寰球通过多数普通东说念主的眼睛从头意志中国时，中国也在这面寰球的镜子中，更了了地看到我方在环球端淑坐标中的位置与包袱。这场由旅行开启的对话，最终指向一个共建分享、和而不同的畴昔。而中国，正接力于于成为这一愿景的鉴定共建者与积极引颈者。

撰稿东说念主：何博媛

From Afar to On the Ground: The Global Unfolding of the "China Fever"

Editor's Note: In today's world of increasingly deep global cultural exchanges， tourism has transcended mere geographical movement to become a vital pathway for dialogue among civilizations. As "China Fever" continues to heat up worldwide， China is adopting a more proactive stance， shifting cultural exchanges from one-way dissemination to dynamic two-way engagement. This transformation reflects China's profound understanding of the dynamics of civilizational exchange and highlights the cultural consciousness and agency of an ancient civilization in the contemporary context. It signals to the world that the vitality of a civilization lies not only in its long history and rich heritage but also in its continued capacity to offer wisdom and solutions of enlightening significance to the modern world.

On an early morning in a Beijing hutong， a group of European youths wanders through， soaking in the city's most authentic atmosphere. In a nearby park， several foreign tourists， under the guidance of a local elder， are learning to play diabolo (Chinese yo-yo). Their movements are clumsy， but their eyes are filled with curiosity and focus. In these ordinary moments of travel， the abstract concept of "cultural exchange" becomes tangible and real. When culture steps out of display cases and blends into the vibrant tapestry of everyday life， the way China converses with the world is quietly rewritten in these genuine encounters.

In the past， relatively complex visa procedures diminished China's appeal as a short-term tourist destination， making it difficult to be the top choice for international tourists seeking a "spur-of-the-moment" trip. This invisible barrier not only affected visitor numbers but also， to some extent， shaped a slightly distant image of China.

Now， this situation is changing. In recent years， through various facilitation measures such as unilateral visa exemptions， mutual visa exemptions， and visas on arrival， China has provided more convenient options for foreign nationals to visit. According to data from China's National Immigration Administration (NIA)， in the first eight months of this year alone， 15.89 million foreign nationals entered China visa-free， accounting for 62.1% of all inbound foreigners， a year-on-year increase of 52.1%. This data clearly indicates the market's desire for and response to more convenient entry policies.

Against this backdrop， the Ministry of Commerce and eight other government bodies jointly issued the "Several Policy Measures on Expanding Service Consumption，" explicitly proposing to "orderly expand the scope of unilateral visa exemption countries， optimize and improve regional inbound visa exemption policies，" and continuously streamline the entire process of facilitation measures. The introduction of this policy is a tangible manifestation of China's proactive efforts to expand its opening-up. With the implementation of related measures， a more open， inclusive， and convenient tourism environment is rapidly taking shape.

Catalyzed by these policies， "China Fever" is quietly changing the way foreign tourists travel. They are no longer content with shuttling between classic landmarks but are inclined to delve deeper into the cities， exploring autonomously based on their interests. Beijing's hutongs and alleys， Shanghai's fashionable neighborhoods， Chengdu's leisurely tea houses... These scenes intimately connected to the daily lives of locals are becoming new windows for them to feel and understand China， just like the Great Wall and the Palace Museum.

This new wave of exploring China places higher demands on the "soft environment" of tourism services. In response to these changes， the market is actively adapting and proactively upgrading. Travel agencies and online platforms are no longer confined to offering uniform "standard itineraries" but are rapidly transforming into "customizers" of personalized travel experiences. Simultaneously， to cater to the growing demand from independent travelers， flexible and diverse "fragmented" products such as one-day and half-day tours have emerged， making journeys of exploration in China more free and convenient.

On the technological front， artificial intelligence is building a bridge for barrier-free communication for foreign tourists. From platforms like GoChina.ai serving international visitors， to the Dunhuang AI Guide deeply integrated with the knowledge base of Dunhuang culture， to the multilingual AI guides in the Palace Museum that provide instant answers， the power of technology is making language-independent autonomous exploration possible. It skillfully transforms cultural differences into opportunities for exchange， allowing every tourist to engage in a deep dialogue with Chinese civilization at their own pace.

Against the backdrop of the ongoing "China Fever，" China's comprehensive efforts have enhanced the travel experience for foreign visitors on its soil and are silently refreshing their perceptions of China. The Swedish YouTube creator Rambling Bard admitted in his video: "I was a bit nervous coming to China. I didn't know how people would treat me as a foreigner. You get that feeling going anywhere new， but the worry was a bit stronger this time." However， after visiting cities like Guilin， Lijiang， Chengdu， and Zhengzhou， he said， "By the time I left， my view had completely changed... It's such a lovely place."

Nowadays， more and more foreign friends like Rambling Bard are sharing their experiences in China through social media. These impressions of China， gathered from the personal experiences of ordinary people， are gradually breaking down centuries-old cognitive barriers between East and West， allowing a vivid and multi-dimensional China to be perceived and understood by the world through genuine encounters.

The shift in how China engages in dialogue with the world， from policy opening to experience creation， is beginning to show results. However， while acknowledging the progress， we must also soberly recognize that there is still a long way to go to build a truly barrier-free travel environment. For many foreign tourists， language barriers， payment obstacles， and unstable internet access remain occasional pain points during their travels. The refinement of these details will directly impact whether this "China Fever" can be sustained. To ensure that every brief encounter can become a starting point for long-term interest and deep understanding， we not only need to continue improving the convenience of inbound travel， as suggested by the "China Inbound Tourism Development Annual Report (2024)，" but also need to align with the habits of international travelers， achieving comprehensive optimization and upgrading of the "soft environment" — encompassing payments， internet access， and service quality.

The global "China Fever" holds significance far beyond tourism itself. In this process， what China hopes to convey to the world is not only its glorious past but also an open and innovative present and future. As the world comes to know China anew through the eyes of countless ordinary people， China also sees its position and responsibility in the coordinates of global civilization more clearly in this mirror of the world. This dialogue， initiated by travel， ultimately points towards a future built and shared by all， a world of harmony in diversity. And China is committed to being a steadfast co-builder and active leader of this vision.